Whether we would like to admit it or not, the majority of us spend an unnoticeable chunk of our day scrolling through our social media apps. We click that refresh button again and again until a new post from a friend of ours appears, a funny meme from a colleague is shared, or an interesting update from any page that we follow comes up. On the other side of the coin is the algorithm that has been engineered to feed us with whatever information we like. Whatever makes us pause or click through a content influences the kind of information websites serve us. We get handed what we want based on how we behave on a certain digital platform, and this continued feeding is what makes us stay and hit that refresh button incessantly. Apart from giving them a channel where they can share their own thoughts or whatever content they have come up with, people flock social media platforms because it provides them with entertainment and all sorts of information. It has become a one-stop shop where they can virtually meet friends, get real-time updates from celebrities, put up their own business, make a purchase without leaving their homes, and so much more! The ability of new media technology to quickly pick up and fulfill the needs and wants of netizens based on their online activity is largely the reason why more and more brands are investing on building and strengthening their presence on digital platforms. Of course, the tried-and-tested old media will not be obsolete just yet, but with the advancements and convenience that new technology can offer people, brands will have to be agile in order to remain relevant and perhaps to penetrate emerging markets that may need their product or service.
With the new changes brought by the onslaught of the pandemic, comes the gradual surrender of traditional media to the steady rise of digital age. The virus forced everyone to stay indoors and this has drastically changed the way consumers acquire information and has increased the duration of their social media activity. The growth in number of people going online and their respective workplace migrating from the physical world to the virtual world have aggressively transformed the marketing landscape, among many other industries. Aware of the fast and ongoing changes, Servier, a global pharmaceutical company, has decided to serve patient needs through online presence. True to its commitment in ensuring the accessibility of quality health care for all, Servier’s Daflon brand has put up its official social media page in the Philippines. A post or two from Daflon Philippines might have graced your timeline and caught your attention, but apart from its deliberate call for you to like their page, their posts were also created for everyone to become more aware of the ‘taboo’ hemorrhoidal disease we famously know as almoranas.
Committed to delivering therapeutic progress to serve patient needs, Servier understands the impact of the pandemic and the increased risk of people’s almoranas symptoms worsening during this time. Being forced to stay home may lead to a more sedentary lifestyle that can actually trigger hemorrhoidal disease symptoms. Prolonged sitting, for example, when left unchecked may give someone with pre-existing almoranas a more difficult and uncomfortable time, rendering them weak and less capable of accomplishing their work. The Daflon Philippines team has dedicated its Facebook page to raising awareness about almoranas and available gamot sa almoranas, Daflon 1000 (and often, Daflon 500) to help patients suffering from venous problems. Considerable information like risk factors, possible triggers, and preventive measures against almoranas are also readily available on the page. With the help of medical experts in its team, Daflon can furthermore directly deal with consumer queries that may be medical or product-related.
Servier’s goal is to elevate the discussion on almoranas from a laughing matter and a taboo topic to a real medical condition that demands serious attention through its Facebook page, Daflon Philippines. The Facebook page offers easy-to-digest information regarding almoranas. Since the disease is rarely talked about upfront, the page educates its audience with a helpful overview of what almoranas is and the kinds of almoranas or hemorrhoidal disease that exist. It also gives its page followers a venue to air their side regarding venous-related concerns without having to feel embarrassed. Questions on product appearance, dosage, price, availability, drug administration, etc. from interested consumers are immediately answered through the page. Moreover, the page also helps drive traffic to Daflon’s official website, daflon.ph, where they can know more about Diosmin + Hesperidin (Daflon 1000), ang gamot sa almoranas (hemorrhoidal disease treatment). The Facebook page also plays a crucial role in connecting people who suffer from almoranas symptoms to physicians by leading them to Daflon Philippines’ Find a Doctor website feature.
In an ever-evolving world where accurate and verified health information is essential, the brand Diosmin + Hesperidin (Daflon 1000) keeps it professional and normal to talk about almoranas and an available gamot for almoranas on social media! It is a brand that knows that when it comes to medical concerns, such as almoranas, there is no shame in an open and honest discussion. Like facebook.com/daflonph to know more about Diosmin + Hesperidin (Daflon 1000) and the many ways it can help you in the fight against almoranas!